Last week I got on the phone with the Chief Human Resource Officer of a PE-backed healthcare technology company. Her teams had already burned through the company's entire annual Claude tokens budget, four months into the year. She was debating whether to keep paying for it. The teams
"Marketing engineer" recently trended on Twitter for three days running. Profound shipped a slick launch video and a certification course, and the term started hashtagging across LinkedIn. And this isn't the first time we've seen this– Cody Schneider has been calling himself a GTM
A Claude Code skill that scores your pages for AI citation-worthiness, checks whether they actually surface in ChatGPT, Claude, Gemini, and Perplexity, and hands you a prioritized fix list. Built for the startup marketing lead without a $1-2k/mo GEO tracking tool. Get access to this skill immediately, for free.
Episode four of four in a series explaining how the Cursor_CMO codebase improves downstream marketing decision impact.
I've had something like twenty conversations about the Cursor CMO series in the last two months, and a pattern has emerged that's worth naming out loud. The conversations start the same way, every time. Someone reads the series (the anchor piece, the strategy chain from discovery
ICP & Personas: A workflow-first approach to segmentation that you can build in ten minutes with the Claude Cowork ICP skill
Most AI marketing content starts in the wrong place: Write fifty LinkedIn posts. Generate ad creative. Automate your email sequences. Build a landing page in two minutes. All of that is execution, and execution is the easy part. Knowing what to say, to whom, and why it matters more than
Why I’m Reviewing AI Tools I spend most of my working hours inside AI tools. Not evaluating them as a hobby. Using them to produce real deliverables for real clients spending real money. That means I find out fast what actually works in production versus what looks good in
The era of the ten-person marketing team doing the work of one sharp operator is ending. The inverse is becoming true. One sharp operator, equipped with the right system, can do the work of ten. I know because I've been doing it for two years. I built a
Why I'm reviewing this I want to be upfront about why my perspective on AirOps might be different from the other reviews you've read online. Content marketing is the space where I have the deepest expertise out of fifteen years of growth and marketing work. I
